I have a confession to make: while most people look at a forest and see trees, or look at a coffee shop and see a latte, I see a map. I see the invisible lines connecting a smallholder farmer in the tropics to the ceramic mug in my hand. It is a journey that fascinates me—not just because I love a good spreadsheet (which I do), but because that journey determines the future of our planet’s ecosystem health. When we buy a product with a green frog or a checkmark on the label,