Rethinking our streets isn't just about going green—it’s about growing local. If you own a small shop on a busy street, the word "pedestrianization" can feel like a threat. For decades, the dominant story of retail has been tied to the car. The logic seemed simple: more parking spots equal more customers. But as our cities evolve under the EU Green Deal, we are discovering that this old map doesn’t lead to the treasure anymore. In fact, the most valuable customers in our neig