If you scroll through your feed right now, you will see the glossy, well-marketed face of Veganuary. It’s vibrant beet burgers, perfectly melted cashew cheese, and the euphoric promise that for 31 days, you can "detox" your life while saving the planet. It is framed as a fun challenge. A culinary adventure. A 31-day trial subscription to a new lifestyle. I want to challenge that perspective. If you treat Veganuary like a 30-day fad diet or a temporary restriction, you are was